Within two years from now many business will be dead or dying if they don’t have a solid social media presence. Is this a drastic prediction?
But take a look at the timeline…
While social media sites started popping up in earnest around 2003-2004, it wasn’t until 2007 that they became business-friendly. At this point, advertising and setting up social media profiles for business was cutting edge… that’s phase one of the business cycle.
By 2008, social media became a powerful medium for connecting and communicating with current customers… welcome to phase 2.
Through 2009 and 2010 customers have started to turn first to Facebook and other social media platforms to find your business – and if they can follow your competitors but not you, you may lose a customer. Social media has become a business advantage… a sure sign we’ve reached phase 3.
Phase four is for social media to become an essential part in any business strategy… and we’re screaming towards phase 4 like a rocket.
So what can you do to make sure you don’t get left behind?
The answer is simple. You need a social media marketing expert and begin offering social media services to your customers.